Sarah has a background in graphic design, and when she wanted to teach her first child how to read, was disappointed by the quality of resources available, both in terms of visual images and consistency of phonics message. However, it was her second child that gave her the idea for Phonics Fun. “He is not as confident as my first child and often believes he can’t do something so won’t try. I don’t want him to start school with these barriers; I want to give him the opportunity to succeed in an unpressurised environment. Through playing the ‘phonics fun’ games with him, he is learning without realizing. I love to see him starting to believe that he CAN do it!”